When people setup an online shop, in their haste and excitement to start the business, many people tend to overlook a few of the crucial details. If you have your own online shop or you plan on setting one up, make sure that you do not neglect to follow the tips given below.
No matter how great your product or service is, they generally don’t sell themselves. People are more demanding and so before they make a purchase, they like to know more about the company and the people behind the product or service being sold. Establishing your online shop’s credibility is just as important as the credibility of your products or services.
Here are some online shop pages that your website should include to help establish credibility:
About Us – Tell them about yourself
This page is very important and most online business owners tend to overlook it. But far from it, this page is crucial to you making sales online.
Look it from this angle – when a customer goes to a physical shop – the customer can see who he or she is dealing with, or have a heartfelt conversation about the products before purchasing. But online – there is no face, no voice, and communication can be to a minimal; the customer may not even know where you are located. This is your opportunity to allow your customers to gain a sense of who you are and what you stand for.
Thus, this is one place where you could establish your presence and your credibility. Let the customer know who you are, where you are from and a bit about your business. Research has shown that setting this page up correctly could result in an increase of sales by up to 30%.
Contact Us (with telephone number) – If they need to get in touch
This is equally as important. Sales are not enough. Your customer should know how you can be reached after the purchase has been made. This makes the sales process a lot easier as the customer knows that in case anything goes wrong with the purchase – you are reachable. Include your reachable phone number and an email address. Contact information goes beyond your own words of what you feel your company stands for; it shows that you are by the reigns waiting to prove the words you convey.
Return Policy – Information about refunds / exchanges
You should be extremely transparent about this. Hide no facts here. This helps in many ways. One, customers are clear about where they stand. Two, putting up such a policy on Returns will save you a lot of money when it comes to returns. Three, this helps you establish a sense of trust with your customers and where your values meet reality.
Facebook Page – Build a relation with your customers
Depending on the kind of industry you are dealing in, you could perhaps do well by setting up your very own page on Facebook. This is free and this will get you a lot of advertising as when customers buy from you and like what they get, they will share this page with people they know.
As an online business, your customers have no idea as to who you are at all. You could be the next biggest online scam. So, in order to get your online business up and running in the right direction, be sure to follow the above tips and make sure you never forget to set up the above pages – like most people do!